Baby Jack got his finger stuck in a looped tag blanket as a child, which cut off circulation. This gave mom Kelley the idea to sew the ribbons shut and create a safer tag toy for kids to prevent fingers, toes and tongue ties from ever getting stuck again!

Baby Jack Blankets was born when Jack's finger got stuck in his little red ribbon. The LOVEY was born when sister Bailey came around and we designed a smaller comfort object that fit the needs of little hands. Bailey began joining our family business and helping with design and marketing when we were introduced on how to make our own textiles.