About Baby Jack & Co.

The Learning Lovey Collection by Baby Jack features tag toys and security blankets that teach self regulation and basic learning concepts. The fabrics are made to be educational with images made of shapes, letters and numbers - creating a look and find design appealing to kids. These fabrics are created by mom inventor Kelley Legler and her two kids Jack and Bailey, by turning their crayon drawings into fabric textiles.

Baby Jack is known for being the only children’s brand with tag toys having ribbons sewn shut for added safety, after seeing her son get his finger intertwined in a looped ribbon tag blanket. This is an added safety feature keeping kids’ fingers, toes and even tongue ties safe from getting caught. These Baby Jack sewn shut ribbon tags still provide sensory play and stimulation which helps the development of kids’ sense of touch, taste, smell, sight and sound. Sensory play is essential for growth, meeting milestones and children grow cognitively, socially and emotionally with developmental toys that Baby Jack & Co. sells.

Connect with Team Baby Jack for marketing, collabs, giveaways, interviews and press inquiries.

Press Coverage

Wizard Milestone via Good Housekeeping

Baby Jack Learning Lovey #Wizard Milestone featured on Good Housekeeping Best Milestone Blankets for Baby

November 01, 2021

14 Best Holiday Gifts via Tiny Beans (Red Tricycle)

Tiny Beans (Red Tri) featured our State Loveys as a best gift for baby this 2021 holiday!

October 28, 2021

Baby Jack on Milwaukee's The Morning Blend

Owner Kelley and daughter Bailey were featured on Milwaukee's TMJ4 The Morning Blend for Women in Business

October 27, 2021

40 Best Gifts from Today.com

Today.com featured our Learning Lovey as a Top 40 Best Gifts for Sensory play!

October 21, 2021

Best Gifts < $100 via Parade.com

Parade.com featured our State Crinkle Squares as a Best Gift for 2021 Holiday under $100

October 13, 2021

Adorable Stocking Stuffers via ScaryMommy.com

Scary Mommy featured Baby Jack Learning Lovey as an adorable stocking stuff for 2021 Holiday for kids

September 24, 2021

Gifts to Go Gaga Over via Country Living

Country Living featured Baby Jack Learning Lovey as a top gift for babies in their first years

June 23, 2021

Working Moms of Milwaukee Spotlight

January 2021 Spotlight is Kelley Legler, owner of Baby Jack who is interviewed and sharing what it is like owning a company and supporting the Milwaukee community.

January 01, 2021

Best Gender Neutral Gifts via Mamas Cold Coffee

A gift guide that captures all kinds of toys including Baby Jack Crinkle Tag Squares that are gender neutral.

November 18, 2020

Interview with Owner Kelley Legler

Scott Amyx interviews owner Kelley Legler of Baby Jack about being open for business amidst a pandemic.

April 07, 2020

Best Harry Potter Gifts via Babylist

Babylist featured our Wizard Lovey as a Top Harry Potter Gift for Babies and Toddlers

January 15, 2020

Top 10 Must Haves via SimplyMom.com

Baby must have guide from Just Simply Mom included Baby Jack Crinkle Tag Toys as a fun grabbing tool for little ones

April 10, 2019

Real Milwaukee with Brian Kramp and Baby Jack

Educational fabrics designed by kids - Brian Kramp visited Baby Jack offices and we shared our design process and interviewed owner Kelley and kids Jack and Bailey.

December 20, 2017

Toys Your Kids Won't Outgrow via JSOnline.com

Amy Schwabe interviews owner Kelley Legler of Baby Jack about her innovative and educational designs of loveys that will grow with a child.

November 10, 2017

Baby Jack on Shark Tank

I got so many text messages that Baby Jack was on Shark Tank. "I think I would know I was on Shark Tank". Little did I know that we were featured in several commercials about the casting process!

October 14, 2014

Shark Tank Casting Call Interview with WISN12

Baby Jack will be throw into the Shark Tank Casting in Milwaukee, Wisconsin. Kelley Legler was interviewed about the process.

July 18, 2014

Fox6 Interview with Katrina Kravy

Baby Jack Blankets team and kids were interviewed on Fox6 News about our new design of ribbon tags for baby blankets!

April 02, 2014

Interview about Ideas with Kelley Legler via IdeaMensch

An interview with owner of Baby Jack Blankets about the process of design and innovation in a baby toy industry.

November 12, 2013

Product Spotlight

State Crinkle Tag Squares

State Crinkle Tag Squares

See Collection
14x18 Learning Lovey

14x18 Learning Lovey

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