Our Calling to Spread Kindness Continues!

Our Calling to Spread Kindness Continues!

Kelley - owner of Baby Jack Kelley - owner of Baby Jack
5 minute read

Spread Kindness
Let us reintroduce you to Kelley Legler, the owner of Baby Jack & Company! Kelley is on a mission to engrain kindness into her brand and everything she does. Our calling to spread kindness continues with our brand mission. Check out her impact on the community below! 

I spoke with Kelley Legler, and her desire to Throw Kindness Like Confetti with Baby Jack & Company. We spoke in depth about how kindness has impacted her business, and her desires to give back. She shared her kindness campaign and how it came to be. Kelley knew from the early stages of business that she wanted to have a KIND company, one that would give to others. Her son Jack received a bad burn on his arm and was taken to the Children's Hospital of Wisconsin.  They had a closet filled with t-shirts, pants, toys and toiletries that the kids could pick out if needed. Jack received a donated Fire truck t-shirt since his was all stained from the spilled coffee. Seeing her son brighten up as a result of this kindness fueled her journey to give back. 

Kelley shared "I am inspired by many of our customers and their stories about how our loveys were making a difference in their kids lives, even as hospital patients. I created a kindness campaign where real parents could bring in donations via their network for friends / family / coworkers and personally connect with families and see the impact they were making. It started a movement to prove that kindness is contagious. Recipients then began to reach out and wanted to do the same and pay it forward!"

As a small business owner, and a Mother, her efforts to bring comfort and awareness to kids is never ending. Baby Jack Co. designs fabrics that raise awareness for causes important to her customers. They support families of kids born with a congenital heart defect (CHD), down syndrome, NICU patients,  pediatric cancer fighters, the foster care system, adoption organizations and those that experienced pregnancy and infant loss. Her biggest contributions are to child life at hospitals and to those associated with military, fire and police.  Kelley shared that  "Personally I have the utmost respect for hospitals, country and community. Children who are sick are the most vulnerable and if I can add a small comfort and happiness, it is an easy YES for me to donate.  Also, any member that risks their life for my own freedoms will always get my personal respect and donation! For the 20th anniversary of 9/11, Baby Jack gave back 100 units of police, fire and our stars and stripes loveys to Tunnel 2 Towers, active duty military families. I try to go big every quarter to a different charitable organization that helps kids."

Kindness Confetti Crinkle Tag Square Toy

Kindness Confetti Crinkle Tag Square Toy

$ 13.95

  View this post on Instagram A post shared by Baby Jack |The Learning Lovey™ (@babyjackco) We are literally throwing Kindness Around Like Confetti.  The Learning Lovey is accented with coordinating ribbons that are sewn shut, so little fingers do not… read more


Kelley has shipped loveys to over 10,000 kids in the United States and Canada that were donated by Baby Jack Co. The Kindness project has been a huge success in bringing happiness to children in need.  Every purchase made on the website makes a difference and helps our small business to continue to give. One of the biggest things I loved about Kelley's story is how she includes her children in not only the design but in teaching her children to give back whenever possible and in the end bringing smiles and joy to others.

World Kindness Day is an international holiday that was formed in 1998, to promote kindness throughout the world and is observed annually on November 13. World Kindness Day is a day devoted to promoting acts of kindness big and small. The purpose of World Kindness Day as outlined by the World Kindness Movement is “to highlight good deeds in the community focusing on the positive power and the common thread of kindness which binds us.” 

Source: National Today

Kindness Confetti Crinkle Tag Square Toy

Kindness Confetti Crinkle Tag Square Toy

$ 13.95

  View this post on Instagram A post shared by Baby Jack |The Learning Lovey™ (@babyjackco) We are literally throwing Kindness Around Like Confetti.  The Learning Lovey is accented with coordinating ribbons that are sewn shut, so little fingers do not… read more

Calling to spread kindness

We are also passionate about teaching our kiddos about kindness! For Random Acts of Kindness Day, our team created a fun sensory activity utilizing our Kindness Confetti Lovey to help inspire random acts of kindness and help our toddlers learn about kindness. Sensory exploration is a beautiful tool for toddlers to experience a variety of ways to play that will further their development and help to meet milestones. Baby Jack creates ribbon tag toys for kids in various fabrics. Our spread kindness like confetti lovey inspired 'Be Kind Sensory Play' activity!

Click here for the full blog post - and see an overview below. 

Calling to spread kindness continues

Baby Jack features many different educational designs of Learning Lovey toys for kids. Our team creates ways to learn from home with simple steps.  If you are looking for a children's gift that can grow and help them self soothe, comfort, educate and entertain, you are in the right place.  We designed this product to have longevity and ensure it is the SAFEST TAG TOY on the market with sewn shut ribbons --- since Baby Jack got his finger stuck when he was nine months old in a looped ribbon. Reach out blog about how Ribbon Loops Give Me Anxiety for more information. 

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